STOP POLISHING DEAD ENDS
PRODUCT DESIGN FOR SERIES B SCALE-UPS.
Bridging the gap between Business Strategy and Design Execution. I help product leaders pay down "Logic Debt" and align their Org Chart with their User Journey.
THE STRATEGIC GAP
AS TEAMS SCALE, CLARITY DEGRADES.
You have hired talented people. You have established a roadmap. Yet, shipping velocity has stalled. This is not a failure of effort. It is a failure of logic.
When your internal structure becomes more complex than the user experience, you accumulate "Logic Debt"—the invisible friction that turns simple decisions into weeks of meetings.
I exist to remove that friction.
THE EQUATION
INPUT → LOGIC → OUTPUT
Most teams try to fix the Output (Pixels) without debugging the Logic (Decisions). I reverse the flow.
THE METHODOLOGY
LOGIC BEFORE PIXELS
I am a Senior Fractional Design Partner. I don’t just design screens; I debug the decision-making process that generates them.
My work focuses on the Architecture-Builder sequence:
THE DIAGNOSTIC (The Why) Mapping the Logic Leaks where conflicting incentives are blocking user value.
THE ARCHITECTURE (The How) Designing the protocols and Logic Gates that protect the roadmap from ambiguity.
THE EXECUTION (The What) High-fidelity interface design, led by clear requirements and systemic consistency.
CAPABILITIES
Logic Debt Audits: Mapping the Logic Leaks where conflicting incentives block velocity.
Design Operations: Replacing zombie meetings with asynchronous protocols.
Product Architecture De-risking the roadmap by debugging requirements before code.
STRATEGY
Complex UI/UX Design: High-fidelity interface design for Fintech & Enterprise SaaS.
User Flows & Journey Mapping: Visualizing the system logic to ensure the happy path is viable before pixel work begins.
Prototyping: Simulating complex logic flows to validate value early.
EXECUTION
ENGAGEMENT
OPERATIONAL DE-RISKING.
I engage as a Fractional Partner to inject seniority without the headcount risk.
THE LOGIC AUDIT
A 1-Week Diagnostic. We identify exactly why velocity has slowed and where the logic is breaking.
Fixed Fee: $4,000
THE ARCHITECTURE SPRINT
A Quarterly Intervention. I embed with your leadership team to rewrite the protocols and clear the debt.
Fixed Fee: $30,000
FRACTIONAL PARTNER
Ongoing Strategy & Execution. I act as the guardian of the system, ensuring new features adhere to the logic
Retainer / Contract